TC840 Foundations of Digital Media

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This is the syllabus for the Fall 2007 offering of TC840.

Overview

TC840 Foundations of Digital Media Art & Technology covers foundational technology and design concepts and skills unique to and common across video, audio, text, and graphics. The course explores the diversity of digital media arts and technology as well as the integration and commonalities of the field.

Students are introduced to high level concepts of digital media and have to apply them to hands-on projects. The high-level concepts include principles of new media design, human-computer interaction, the architecture of digital media, the production cycle, the applications of digital media, and more. The hands-on projects focus on the creation of digital media, given the current state of hardware and software tools. The course covers core concepts that cut across most delivery platforms of digital media, including CD-ROM, DVD, computer kiosk, and network and broadcast distribution. Several tools of the trade will be covered, such as Photoshop, Illustrator, Flash, Final Cut Pro, SketchUp, and various web authoring tools. The course also covers present career options and suggests future coursework.

The class meetings will include presentations of topics and demonstrations of tools and techniques by the instructor(s). Additional presentations will be given by various visiting experts. Students will also be expected to give a few small presentations in class.

The course work includes several defined mini-projects, each which emphasizes a set of key topics in digital media design. The students must also create a semester project that demonstrates their overall understanding of the topics in the course.

Digital media is a very multidisciplinary subject. The students enrolled in this course have traditionally been very diverse in their background knowledge and skills. This has led to the course being taught as a very collaborative learning environment where each of our unique skill sets compliment and enhance each others.

This course is usually taught in the Fall semester.

Prerequisites:

This course is for Telecommunication masters students, particularly those interest in digital media. However, the course is open to non-major graduate students and advanced undergraduate students as space allows.

There are no set prerequisites for the course. However, the course is by application only.

Philosophy

This course may be different from those you have taken in the past. You may view my teaching philosophy for more details.

Contact Information and Office Hours:

Brian Winn
Email: winnb@msu.edu
Office: 420 Comm Arts Bldg.
GEL Lab: 253 Comm Arts Bldg.
Phone: 353-5497

Usually the best way to reach me is through email. I prefer that all questions relating to class materials be ask either on the class web site, in person, or through email.

Office hours will be held during the following times:

Brian Winn in room 420
Wednesday 1:30-3:30
or by appointment

Computer Lab Hours

Sunday 12pm to 10pm
Monday 8am to 10pm
Tuesday 8am to 10pm
Wednesday 8am to 10pm
Thursday 8am to 10pm
Friday 8am to 5pm
Saturday 12pm to 10pm

Check the for open hours to see when no classes are in the lab.

Please note the Acceptable Use of MSU equipment and services.

Course Web Site

The primary method of out of class communication is the course website/blog. The instructor will use it to post reminders, announcements, and other information. It is your responsibility to check the regularly (daily if possible) for lecture and lab announcements.

Reading and Reference Materials

The following books will be used throughout the course for required reading assignments:

Universal Principles of Design
by William Lidwell, Katrina Holden, and Jill Butler
ISBN: 1592530079

Additional reading and reference materials will be distributed in class or available on the web.

Other Course Materials

In addition to your student AFS storage space, it is highly suggested that you have an additional method of storing your course work. Availabe storage methods in the DMAT lab include:
  • iPod or Portable Hard Drive (USB or Firewire)
  • USB Flash Drive
  • CD-RW (650 MB)
  • DVD-RW Media (5GB)

The storage media is available from several computer and office stores around town. You can also purchase them from online store, such as Amazon.com.

Attendance

Lecture Times:
Monday 12:40-2:30p (CAS 171)

Lab Times:
Monday 3:00p-4:50p (CAS 236)

Attendance is required on all lecture and lab days. There are no makeups. If you must miss a class, check the Web pages for what you have missed and ask a friend in the class. The class includes lecture, discussion, and demonstrations.

If you already know the material that is being covered, please participate in the teaching process, rather than leaving or sitting there feeling bored. Let us know of your expertise as we go along and we will include you as an expert.

Religious Observance: If you wish to be absent from class to observe a religious holiday, make arrangements in advance with the instructor.

Missing Class to Participate in a Required Activity: To be excused from this class to participate in a required activity for another course or a university-sanctioned event, you must provide the instructor with adequate advanced notice and a written authorization from the faculty member of the other course or from a university administrator.

Outside of Class

Most assignments require you to do work outside of class time. Many assignment also require you to use computers with media authoring software. While, in most cases, you may use whatever media authoring software you wish to accomplish the task, there are certain cases where you must use specific software. This software will be available in the 236 lab, where we hold the formal class labs. Check the for open hours to see when no classes are in the lab.

Please also note the Acceptable Use of MSU equipment and services.

Grading

All assignments will be graded on a 4.0 scale. While each assignment may receive fractional grades (ex: 3.78), the final class grade will be rounded to the nearest 0.5 increment (ex: 3.0, 3.5, 4.0).

For each assignment, we will layout the guidelines of what we will be grading on. In general, we will be looking for well thought out work with attention to detail, as is expected of graduate students. The grading standards are based on an industry-quality measure.

We will provide a base-level of feedback on our grading. Additional feedback will be available by request.

Policy on Late Work: Assignments must be turned in sometime during the day they are due. We may begin grading them as early as 8am the next morning. Assignments that are one day to one week late will be marked down one full point (i.e., if it was a 4.0, it is a 3.0, etc). Assignments that are more than one week late will be marked down an additional full grade point. If the assignment is not turned in by the end of finals week, you will receive a 0.0 on that assignment.

You must make every effort to submit your assignments on time. However, we recognize that technology problems can get in the way of submitting a project on time. And we recognize that multimedia design always takes longer than one expects.

With this said, there are at least three good reasons that you should turn assignments in on time:

  • There is a lot of work in the course, if you procrastinate on assignments, you will not be able to catch up.
  • The assignments are not just busy work. By doing the assignments, you will be gaining valuable knowledge and skills. Further, each assignment builds upon the knowledge and skills of the previous one.
  • We will have time to provide feedback to you on how to improve your work, which you can apply to your future assignments.

The one exception to this rule is in class presentations. You must be ready to present on the date you are assigned to present. The presentation will be rescheduled only in extreme circumstances.

Academic Honesty

Academic Honesty: Article 2.3.3 of the Academic Freedom Report states that "the student shares with the faculty the responsibility for maintaining the integrity of scholarship, grades, and professional standards." In addition, the Department of Telecommunicatoin adheres to the policies on academic honesty as specified in General Student Regulations 1.0, Protection of Scholarship and Grades, and in the all-University Policy on Integrity of Scholarship and Grades, which are included in Spartan Life; Student Handbook and Resource Guide.

Plagiarize: Copying material and claiming it as your own is considered plagiarism. Make sure you cite all of your sources and give credit where credit is due.Students who plagiarize may receive a 0.0 on the assignment or fail the course.

Copyright: Most material developed by others is protected by the Copyright Act. There are guidelines available for "fair use" of copyrighted material for education. Make sure you adhere to these fairly restrictive guidelines. And once again, give credit where credit is due.

If you plan to use your project outside of the class setting, make sure you receive permission from the copyright holder for all copyrighted material.

Submitting Work from Other Classes: The Digital Media Art and Technology courses in the College of Communication Arts and Sciences are creative courses. It is not acceptable to turn in the same creative assignment to more than one course. (If you wish to do a larger project that counts for two different courses, please ask permission of the instructors.) It is not acceptable to turn in the same creative assignment in two different semesters. DMAT faculty talk to each other often, and outstanding projects are shown at the annual DMAT Student Showcase. If we discover the same assignment being turned in to more than one course without prior instructor approval, the project grade will revert to 0.0.

Classroom Courtesy

The classroom is a community, and, as such, the instructor requires that the students must follow several basic guidelines:

Cell Phones: The instructor has a strict no cell phone policy (this includes pager’s and PDA phones) during class time. If you have a cell phone, be absolutely sure that it is turned off during class. If any student engages in a phone discussion during class, they will be immediately asked to leave.

Late Arrival: The instructor understands that there are often unpredictable events that prevent students from arriving to class on time. If this is the case, please be respectful of others, and enter the class as quietly as possible.

Departing Early: It is extremely rude and oftentimes disruptive to both fellow classmates and the instructor when students leave early without a genuine reason. If you know in advance that you are going to be forced to leave the class early, be absolutely sure that you take a seat as close to the exit as possible so that when you do leave, your departure will cause a minimum of disruption. You should also notify the instructor at the beginning of class of your early departure.

In Class Talking: It is extremely important that all students respect their peers (as well as the instructor) and refrain from any unnecessary disruptive talking during class. The instructor encourages an open environment in which everyone has a right to express their own opinions and ideas. However, everyone should be able to do so without having to talk over any of their peers in order to be heard.

Portable Music Devices: Under no circumstances are students allowed to use portable music devices (MP3 players, CD Players, etc.) during class. You come to class to learn. If students are observed using portable music devices when the class starts, they will be asked to put the device away. If they persist on using the device, they will be asked to leave the class.

Portable Video Game Systems: Under no circumstances are students allowed to use portable video game systems (GameBoy, etc.) during class. If students are observed using a portable video game system when the lecture starts, they will be asked to put the device away. If they persist on using the device, they will be asked to leave the class.

Accommodations for Disabilities

Students with disabilities should contact the Resource Center for People with Disabilities to develop reasonable accommodations. For an appointment with a counselor, call 353-9642 (voice) or 355-1293 (TTY).

Course Assignments

General (25%)

Assignment Percentage Assigned Due Date
Class Participation
5%
Monday, Aug 27 Throughout the class
Analysis of Design Principles
20%
Monday, Aug 27 Throughout the class

Hands-On (35%)

Assignment Percentage Assigned Due Date
MP1: Class Web Site
5%
Monday, Aug 27 Sunday, Sept 16
MP2: Bitmap Images
5%
Monday, Sept 17 Sunday, Sept 30
MP3: Vector/3D Images
5%
Monday, Sept 24 Sunday, Oct 7
MP4: Typography and Color
5%
Monday, Oct 1 Sunday, Oct 14
MP5: Sound
5%
Monday, Oct 8 Sunday, Oct 21
MP6: Animation
5%
Monday, Oct 15 Sunday, Oct 28
MP7: Video
5%
Monday, Oct 22 Sunday, Nov 11

Semester Project (40%)

Assignment Percentage Assigned Due Date
Overview
see below
Monday, Oct 15
SP: Treatment
5%
Monday, Oct 15 Monday, Nov 5
SP: Early Prototype
2.5%
Monday, Nov 5 Monday, Nov 19
SP: Late Prototype
2.5%
Monday, Nov 19 Monday, Dec 3
SP: Final Delivery and Presentation
20%
Monday, Dec 3 Tuesday, Dec 11
SP: Peer Review
10%
Monday, Dec 3 Wednesday, Dec 12

Weekly Calendar of Events

Week Topic To Do
Week 1 (Monday, August 27 thru Friday, August 31)
Classroom

Topics:

  • Who is Who?
  • About the Course
  • Overview of the Assignments
  • Overview of Digital Media
  • Art of Innovation

Activity:

  • Interests Worksheet

Assigned:

  • Obtain Course Materials
  • Class Participation
  • Analysis of Design Principles
Lab

Topics:

  • Overview of the lab
  • Mac OS X in Labs
  • Using the course web site
  • HTML Primer

Assigned:

  • MP1: Class Web Site
Week 2 (Monday, September 3 thru Friday, September 7)
No Class (Labor Day)
Week 3 (Monday, September 10 thru Friday, September 14)
Classroom

Topics:

  • Web Standards

Activity:

  • Group: Formation
  • Group: Getting To Know Each Other
  • Group: Choose Design Principles

Lab

Topics:

  • Web Design Recap
  • CSS Primer

Google:

  • HTML Tutorial or HTML Primer
  • CSS Tutorial or CSS Primer
  • JavaScript Tutorial or JavaScript Primer
Week 4 (Monday, September 17 thru Friday, September 21)
Classroom

Topics:

  • Working in Digital
  • Computer Graphics

Activity:

  • Group: Drawing and Graphics Discussion

Due:

  • Design Principle 1 Analysis
Lab

Demos:

  • Bitmap image manipulation with Photoshop
  • Bitmap image compression and web delivery with ImageReady

References:

  • Photoshop Manual and Tutorials

Assigned:

  • MP2: Bitmap Images
Week 5 (Monday, September 24 thru Friday, September 28)
Classroom

Topics:

  • Vector Graphics
  • 3D Graphics

Lab

Demos:

  • Vector image creation with Flash and Illustrator
  • Basics of 3D modelling with SketchUp

References:

  • Flash and Illustrator Manual and Tutorials
  • SketchUp Tutorial

Assigned:

  • MP3: Vector/3D Images
Week 6 (Monday, October 1 thru Friday, October 5)
Classroom

Topics:

  • Color
  • Text

Due:

  • Design Principle 2 Analysis
Lab

Activity:

  • Text and Color in Flash and Photoshop
  • Group: Digital Media Tour

Assigned:

  • MP4: Typography and Color
Week 7 (Monday, October 8 thru Friday, October 12)
Classroom

Topics:

  • Sound

Lab

Topics:

  • Digitizing and editing sound with SoundTrack Pro

Activity:

  • Radio Broadcast Studio Tour
  • Continue to explore Digital Media Projects

Assigned:

  • MP5: Sound

Reference:

  • SoundTrack Manual and Tutorials
Week 8 (Monday, October 15 thru Friday, October 19)
Classroom

Topics:

  • Animation
  • Semester Project

Activity:

  • Group: Brainstorming Project Ideas

 

Due:

  • Design Principle 3 Analysis

Assigned:

  • SP: Overview
  • SP: Treatment
Lab

Topics:

  • Animation with Flash

Assigned:

  • MP6: Animation
Week 9 (Monday, October 22 thru Friday, October 26)
Classroom

Topics:

  • Video
  • Compression

 

Lab

Topics:

  • Shooting and Lighting (guest talk)

Activity:

  • Setting up and breaking down Video/Lighting kits

 

Reference:

  • Final Cut Pro Tutorial (available on CAS Software Manuals)

Assigned:

  • MP7: Video
Week 10 (Monday, October 29 thru Friday, November 2)
Classroom

Topics:

  • Development Cycle
  • Intellectual Property

Activity:

  • Group: Project Meeting
  • Group: Role Definition

Due:

  • Design Principle 4 Analysis

Read:

  • Website Permissions (Getting Permissions Ch. 6)

 

Lab

Topic:

  • Digital non-linear editing with Final Cut Pro
  • Preparing video for delivery (QuickTime Player, Compressor, Flash)

 

Week 11 (Monday, November 5 thru Friday, November 9)
Classroom

Topics:

  • Combining Media
  • Interactivity with Flash

Activity:

  • Semester Project Group Meeting

Due:

  • SP: Treatment

Assigned:

  • SP: Early Prototype
Lab

Activity:

  • Brief project pitch
  • Building interactivity with Flash

Week 12 (Monday, November 12 thru Friday, November 16)
Classroom

Topics:

  • Navigation Design

Activity:

  • Semester Project Group Meeting
 
Lab

Topics:

  • DVD Authoring?
  • Meet with Groups
 
Week 13 (Monday, November 19 thru Friday, November 23)
Classroom

Topics:

  • Interface Design

Lab

Activity:

  • Early Prototype Focus Groups

Due:

  • SP: Early Prototype
Week 14 (Monday, November 26 thru Friday, November 30)
Classroom

Topics:

  • Aesthetics
  • Technology in Our Lives

Assigned:

  • SP: Late Prototype
Lab

Activity:

  • Meet with Groups
Week 15 (Monday, December 3 thru Friday, December 7)
Classroom

Topics:

  • Art of the Demo
  • Emerging Multimedia Technologies

Lab

Activity:

  • SP: Prototype Testing

Due:

  • SP: Late Prototype

Assigned:

  • SP: Final Delivery & Presentations
  • SP: Peer Review
Finals Week (Monday, December 10 thru Friday, December 14)
Tuesday, December 11 - 3:00-5:00 p.m.

Activity:

  • Semester Project Final Presentations
  • Peer Review Form
  • Course Evaluation
Due:
  • SP: Final Delivery & Presentations
Wednesday Due:
  • SP: Peer Review

MP = Mini-Project
SP = Semester Project